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Mind Oasis

A neuroacoustic ritual placed inside House of Rituals flagships. A retail visit that lands like a private spa session.

Mind Oasis by Rituals · Live

The Mind Oasis space in a House of Rituals flagship, with reclining loungers, slatted gold walls and an open pod.

The brief

A signature Mind Spa for House of Rituals that did not feel like a product demo, did not need staff to perform, and could be felt the moment a guest stepped inside.

What we made

  1. 01

    Brain Massage

    Composed as one piece of work: a session of 30 to 55 minutes, in an enclosed pod.

  2. 02

    The threshold

    We designed the ritual around the session: how the guest is introduced, the cue to set the phone down, the quiet when they come out.

  3. 03

    Two studios

    The Content Studio composed the session, with The Immersive Studio consulting.

The session does the work. The ritual makes it feel inevitable.

Specification

Mind Oasis specification
MeasureValueUnit
PartnerMind Oasis by Rituals
FormatBrain Massage, in an enclosed pod
Session30–55minutes
StudiosContentwith Immersive consulting
StatusLive
Status
Live
Photography
© Shakuru Shin Tajiri 2026
Partner
Mind Oasis by Rituals